Thursday, 26 July 2012

A link building strategy: use classified ads


Classified ads can help promote your online business. It can be a good source of quality backlinks and at the same time improve the amount of visitors going to your site. If you search the internet, you can find a number of websites that will let you post your ads for free on their site.

With classified ads, you can easily endorse your services or products to your intended audience. You also build quality inbound links. The other advantages of having classified ads are increase in your web traffic, better sales, improved ranking in the search results page and better online visibility.

Posting your ads on different websites can help inform the people about your services or products. You can also use it to encourage people to look into your promotional offers. You can also offer discounts on your products in your ads. Introducing your newest services or products can also be done through your classified ads.

There are different kinds of classified ads. It can be big or small; short or lengthy; full of words or just an image. Most classified ads are classified into different categories. It is usually a compilation of various products or services that can be purchased.

Not all classified ads can work for you. There are some ads that are tended to be overlooked by people who are browsing the internet. To help your business sales and link building plans, you need an ad that will catch the people’s attention, long enough to read what you are offering in the ad.

Remember these tips when you are planning your advertisement:
1. The advertisement should be simple and straight to the point.
2. Explain the various benefits that they get when using your products.
3. Include all the pertinent details like cost and deadline of offer, if any.
4. Contact information like website URL, email address, and phone number are clearly visible.
5. If images are allowed on the ad, use that to your advantage.
6. The anchor text in your classified ad must be your main keywords.
7. Add a call to action button.
8. Proofread your ad for any spelling or grammar mistakes.

To get more out of your classified ad, make sure that you are posting on a number of websites. These websites should also be related to your site content so that you are targeting your ideal customers.


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